How To Avoid The 7 Most Common Mistakes when Buying a Diamond
Don’t Rush into your diamond purchase
Purchasing a diamond is a serious decision and you need to take your time and consider exactly what you want. If you are buying a diamond for an engagement ring then the diamond you choose will be your wife’s most precious piece of jewellery which she will look at least 20 times per day, every day. Do your research and get an understanding of the 4 elements that make up a diamond’s character, the 4 C’s. (link to 4C’s Article). Gaining knowledge of the characteristics of diamonds will not make you an expert, but it will allow you to discuss each stone with your jeweller and better understand how each of the 4 C’s impacts the look and value of the diamond. At Anastasia’s all our staff are qualified diamond experts so you can shop in great confidence.
Focus on the “cut” of a diamond
Most diamond experts agree that of the 4C’s cut is the most important. There are 4 grades of cut ranging from Ideal, Excellent, Very Good and OK. So why is cut so important? The proportions of the cut determine the diamonds ability to transmit light and sparkle intensely. Cut is often mistaken for the shape (round, heart, oval, marquise, pear), but what diamond cut actually means is how well a diamond’s facets interact with light. The better the cut the more intense the sparkle and fire in the stone. To the untrained eye one diamond looks pretty much the same as another and often caret weight or size is the determining factor. However, most people want a diamond that is bright sparkles intensely, which has nothing to do with size. A well cut diamond will be “a cut above the rest” resulting in a stone which produces sparkle, fire and an intensely scintillating diamond.
Expecting to find a bargain if you search around
Everybody loves to get a bargain and if we look around we will find one. The other side of the coin is “You get what you pay for” and in terms of diamonds this is a far more accurate reflection of the way things are. Getting value for money is a natural expectation for most of us, but if a deal seems too good to be true it usually is. The diamond market is highly regulated with diamond prices set by De Beers. This means there is a relatively fixed wholesale price. Retail prices vary based on the margin the retailer wants to make but prices for the same diamond should not be dramatically different from one retailer to another. Find a jeweller you can trust and let them help and advise you to get the diamond you are looking for at a fair price.
Expecting all diamond sellers to be professionals
There are no qualifications to sell a diamond or any other type of jewellery. Many people working in retail stores are selling professionals rather than product experts. If you are unsure about the salesperson’s credentials or knowledge feel free to ask and if necessary speak with the owner or jeweller of the business. At Anastasia’s all the staff and owners have formal training certificates in diamonds and Argyle pink and coloured diamonds. They are able to provide expert advice so you get the diamond you want and in your budget. Trust is a very important factor in choosing a diamond or any jewellery.
Buying diamonds online
Buying diamonds online is acceptable for many people, but it is not for everyone. Online diamond retailers generally have large inventories of stock and often the stones have not been personally reviewed by an expert. If an online purchase is being considered it is important that the buyer have some knowledge of the 4C’s and a good understanding of how cut influences the appearance of the diamond and it’s ability to sparkle and delight the owner. Purchasing online through Anastasia’s website is very similar to buying in store as every diamond has been personally reviewed and authenticated prior to it being accepted into stock. You can buy with confidence knowing you will get the exact stone you ordered and it will exactly as described.
Not being prepared to compromise
Every diamond and engagement ring purchase is personal to the two people involved and there is no hard and fast rule about how much to spend. It used thought that 3 month’s wages was an appropriate measure but it makes more sense to think about exactly what you want and what you can afford. Sometimes it’s good to splurge on a special occasion because diamonds are for ever, but a difficult to repay debt can take the shine of the purchase. Your fiancée is unique and so should her diamond be. Most people compromise in some area, whether it is caret size for colour, or colour for clarity there is such an array of stones that a reputable jeweller should be able to satisfy anyone’s realistic expectations. As previously mentioned try not to compromise on cut and purchase the best level you can afford, it’s worth it.
Not insisting on a certificate
Each diamond should have a certificate issued by a reputable agency such as GIA or EGL which details the caret weight, origin (Non Conflict) clarity, colour, cut and any laser engraved number which can identify the diamond as a unique item. When buying a diamond you should always insist on seeing the certificate of the diamond only then can you be sure of the ethical origin of the stone. We would suggest you do not purchase from a jeweller who is unwilling or unable to show you the certificate before purchase.
After reading this article you have any questions please call us on +61 8 9468 8116 or email at firstname.lastname@example.org
Jill Hansen runs Anastasia’s Of Broome and is a highly recognised expert is the field of South Sea Pearls having trained in seeding pearls in Cook Islands by Japanese Pearl Technicians. She established a wholesale pearl business selling pearls all over the world. Jill pioneered the combination of pearls and diamonds to create Lust™ Pearls, a unique fusion of these beautiful gemstones. She is an accredited diamond expert and is happy to use and impart her knowledge to help customers make informed decisions.